About this site
The domain says "financial advisor". The first thing to know about us is that we aren't one — deliberately.
- I.We educate.
- II.We never advise.
- III.We never sell.
- IV.We never take a cut.
The rules we never break
- 01No personal recommendations. We explain how things work; we never say what you, personally, should buy, sell or transfer.
- 02No product promotions. We don't name "best" funds, platforms, pensions, mortgages or insurers, and we don't carry promotions for specific regulated products.
- 03No selling you. Your details are never sold or auctioned to advisers. If we ever introduce you to an advice firm, it will be one named, FCA-authorised partner, at your request, with our fee disclosed on the page.
- 04No paid editorial. No firm can pay to be mentioned, ranked or recommended in our content — our guides don't feature firms or products, full stop.
- 05Assumptions in the open. Every calculator states its method and limits on the page.
- 06Corrections, fast. If we get something wrong, we fix it and say so.
Free, independent education about the advice system itself is surprisingly scarce.
Millions of people in the UK face financial decisions — retirement, mortgages, inheritances, first investments — without knowing how the advice system works, what it costs, or how to tell a qualified planner from a salesperson. Free, genuinely independent education about the system itself is surprisingly scarce: most sites covering this ground are paid by advisers for leads, or by providers for product placement.
FinancialAdvisor.co.uk takes the other path. We publish plain-English guides, free calculators with every assumption stated, and a toolkit that teaches you to find and verify an FCA-authorised adviser yourself — then we get out of the way.
Independence claims are cheap. Here is the business model, in writing.
Advertising, brand-level sponsorship and software licensing — explained in full, including what we refuse to take, on the how we make money page.
Our editorial standards
- Sourced: facts, thresholds and fee ranges come from official and primary sources — the FCA, GOV.UK, MoneyHelper and named industry research — and the key ones are cited on the page.
- Dated: every guide carries a "last reviewed" date, and time-sensitive figures are re-checked against the source when reviewed.
- Plain English: if a sentence needs jargon, we define it where it stands.
- Incentive-aware: where the industry has an incentive that shapes what you're told elsewhere, we say so explicitly.
Who runs this site
Nathan writes and reviews the site's guides, calculators and datasets. He is deliberately not on the FCA Register — the site's value is its independence from the industry it covers. Full bio and editorial role →
Contact
Questions, corrections, partnership enquiries: hello@financialadvisor.co.uk. One thing we can't do, however nicely asked: answer personal financial questions. That's regulated advice, and the right person for it is an FCA-authorised adviser.